New York Giants and DraftKings announce an exclusive sports betting deal

Wednesday morning the New York Giants and DraftKings announced an exclusive multi-year deal to make DraftKings the official sports betting, Daily Fantasy, and iGaming partner of the Giants.

“The New York Giants have continued to be a fantastic organization to work with over the years, and we are excited to expand our relationship as the Giants’ Official Exclusive Sports Betting, iGaming and Daily Fantasy operator,” said Ezra Kucharz, DraftKings’ Chief Business Officer. “Both organizations remain committed to customer experience through enhanced product offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway.”

The Giants and DraftKings have had a relationship for a number of years now, announcing sponsorship deal back in 2015. This new deal, however brings the two brands much closer together, with DraftKings to be featured heavily around MetLife stadium during Giants’ home games, as well as recognized as a sponsor and advertiser across team-controlled media.

“Our enhanced agreement with DraftKings provides innovative opportunities as we look to deliver a best-in-class fan experience,” said Giants Chief Commercial Officer Pete Guelli. “DraftKings is the preeminent leader in sports betting and daily fantasy sports and we are excited to be the first NFL team to have an exclusive integrated deal in this category.”

DraftKings is also partnered with SB Nation, and you can check out more of what DraftKings has to offer on DK Nation, DraftKings’ SB Nation site.