The NFL announced today that it will move the start time of Sunday late afternoon doubleheaders games on CBS or FOX to 4:25 p.m. ET, instead of 4:15 p.m.
This is huge news for television viewers tired of missing the end of an early game they were interested in because the network was required to switch to the opening kickoff of their home team's late-afternoon game.
League research over the past three seasons found that 44 games required part of the audience to be switched to a mandatory doubleheader game kickoff. With a 4:25 p.m. ET kickoff time, that number that would have been reduced by 66 percent to only 15 games.
The 4:05 p.m. kickoff for games not included in the doubleheader package will remain unchanged.
I don't know how anyone -- except maybe football widows -- can complain about this. More football to watch on Sunday. Less annoying overlap. It's a win-win.